Let’s imagine that you and a friend have spent the afternoon playing your favorite board game, and now, at the end of the game, you are chatting about this and that. Something your friend says leads you to make a friendly wager: that with one roll of the die from the game, you will get a 6. Straight odds are one in six, a 16 percent probability. But then suppose your friend rolls the die, quickly covers it with her hand, and takes a peek. “I can tell you this much,” she says; “it’s an even number.” Now you have new information and your odds change dramatically to one in three, a 33 percent probability. While you are considering whether to change your bet, your friend teasingly adds: “And it’s not a 4.” With this additional bit of information, your odds have changed again, to one in two, a 50 percent probability. With this very simple example, you have performed a Bayesian analysis. Each new piece of information affected the original probability, and that is Bayesian [updating].
<i>About us</i>
A great About Us page helps builds trust between you and your customers. The more content you provide about you and your business, the more confident people will be when purchasing from your store.
Your About Us page might include:
- Who you are
- Why you sell the items you sell
- Where you are located
- How long you have been in business
- How long you have been running your online shop
- Who are the people on your team
- Contact information
- Social links (Twitter, Facebook)
To edit the content on this page, go to the Pages section of your Shopify admin.
